👀 “Where should I look?”
There’s a LOT of data when you open the Google Ads dashboard.
Should you focus on impressions?
Interaction rate?
Clicks?
The ad platforms seem to have designed their reporting to confuse us.
When it comes to results, the CONVERSION metric is where you should focus on.
💡 But not all conversions are created equal.
I audited an account last week.
There were 200+ ‘conversions’ but the client wasn’t happy.
Upon closer inspection, barely a dozen of those conversions were actually LEADS.
The rest are PAGE VIEWS.
Sneaky.
🔍 This is why it’s crucial to VERIFY the accuracy of your conversion numbers.
How?
Compare what’s on Google Ads to the ACTUAL LEADS you see in your CRM.
If they don’t add up, ask your ads person to break down what’s included in the conversions column.
More insights:
Should you do Google Ads yourself?
How much money could you WASTE on bad Google Ads?
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