(With the rise of AI, DO YOU EVEN NEED ONE?)
“It’s 2025, can’t AI just do all my marketing?”
Well, not yet.
At the time of writing (May 2025), AI can automate many tasks.
Many NARROW tasks, that is.
- – Can it give you keyword ideas -> Yes
- – Can it help write ad copy -> Yes
- – Can it help with the landing pages -> Yes
Does it know what a GOOD keyword, landing page, or STRATEGY for YOUR business looks like?
NOT QUITE.
But someone does.
The questions above provide a clue on what to look for in a Google Ads professional.
🧩 Strategy + 🎯 Expertise
“An expert is a man who has made all the mistakes which can be made in a very narrow field.”
– Niels Bohr, Danish Physicist
You want someone who:
- – Has done it many times before,
- – Has made the mistakes and learned from them, and
- – Has a clear process that they follow.
🤝 Business partner mindset
A common fault among ad professionals is “not seeing the forest for the trees.”
You want someone who can look BEYOND the ad platform and into what actually matters: your offer, your sales process, and your BOTTOM LINE.
AI can help — but it can’t replace judgment, strategy, or real-world experience.
So if you’re serious about growing your business with Google Ads, don’t just look for a technician.
Look for a STRATEGIC PARTNER — someone who brings:
✅ A process
✅ Hard-earned expertise
✅ A focus on your business, not just the platform
That’s what actually drives results.
Not hacks. Not automation.
CLARITY. Execution. PARTNERSHIP.
If that’s what you’re looking for, you’re already ahead of most.
More insights:
What’s the most IMPORTANT number to track?
Are my ads working — or am I just burning money?
Ready to GROW?
Our promise: Get READY-TO-BUY LEADS in 3 weeks, or we work for free