Why not use your website?
That’d be more convenient, wouldn’t it?
It all comes down to purpose.
💡 The purpose of a website is to inform visitors.
About your business, your services, perhaps about who you are as a company.
And most website homepages?
They have A LOT OF LINKS.
🗺️ Which encourages visitors to EXPLORE.
- – To know more about your business.
- – To learn more about you.
When you’re running ads, you’re PAYING FOR EACH CLICK.
💸 When each pair of eyeballs costs you money,
You can’t afford to let people wander.
You must be FOCUSED.
You want to give them just enough information to make one decision.
Not to “go to this link” or “read this other page”
Only ONE DECISION:
👉 To contact your business or not.
And the best way to do that?
Use a page DEDICATED for ads.
A page that presents your offer concisely and in the best possible way.
🤝 That maximizes trust and minimizes risk.
And gives the visitor only one choice to make:
Take action — or not.
More insights:
Are my ads working — or am I just burning money?
Should you do Google Ads yourself?
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