(Here are some questions you can ask.)
You’ve probably learned about Google Ads and how it can help you GROW your business.
You may have heard other business owners swear it’s one of the best channels to get LEADS.
But you may also have heard horror stories from people who ran ads and felt like they just BURNED MONEY.
At a high level, here are the 3 INGREDIENTS you need to succeed with Google Ads:
1. budget
2. assets
3. expertise
Let’s discuss each one in brief.
1️⃣ BUDGET
Do you have enough?
Your ad budget has HUGE implications in how your campaigns will perform (and are managed).
Here’s what happens when you DON’T have enough budget:
❌ You won’t get enough data. And with little data comes unpredictable performance.
❌ You run ads for a few days, worry that it’s “not working,” and make a lot of changes. This resets your progress and delays results even more.
In short, having too little budget ensures that your money (and time) are WASTED.
💡 Rule of thumb:
You want to be able to run ads for at least 2 MONTHS without making any money.
This gives you enough room to test things, gather enough data, and make informed decisions.
This doesn’t mean you won’t get any leads during those first couple of months.
It just means you should NOT RELY on those first few leads for your business’s survival.
How do you compute the actual budget?
💡 Here’s another rule of thumb we follow:
Your ad budget should bring AT LEAST 10 CLICKS PER DAY.
At a 10% conversion rate, that brings you one lead per day.
In one month, you get 30 leads. (Enough to make Smart Bidding work.)
That’s the bare minimum.
Of course, more budget is better.
2️⃣ ASSETS
A successful campaign needs more than good ads.
Here are key questions you can ask:
- – Do you have a landing page? Is it focused on converting visitors to leads?
- – Do you have relevant and high-intent keywords?
- – Compelling ad copy?
3️⃣ EXPERTISE
The right assets and budget will get you NOWHERE if your campaigns are not done properly.
Questions:
- – Does the person setting up and managing the ads know what he/she is doing?
- – Do they have a process they follow?
- – Do they have benchmarks to measure success against?
More insights:
Should you do Google Ads yourself?
What should you look for in a Google Ads strategist?
Ready to GROW?
Our promise: Get READY-TO-BUY LEADS in 3 weeks, or we work for free