(Here’s what to do.)
It’s a common scenario:
A business runs ads.
Leads come in…
But no one avails the service.
If that’s you, ask this:
❓ “Is the problem my LEAD QUALITY or my SALES PROCESS?”
As a rough benchmark, you want to close at least 2 out of every 10 leads.
That’s a conservative baseline for service businesses.
Let’s break it down.
🧲 LEAD QUALITY
If you’ve been running Google Ads for 3+ months (with enough budget and the right setup),
You should be getting QUALIFIED leads — people actively searching for what you offer.
If not?
It’s time to review your strategy — or your ads person.
📞 SALES PROCESS
I had a client in the past who was NOT picking up the phone.
We were generating dozens of leads per week — but they barely closed anyone.
The lesson?
💡 Ads are only half the equation.
You also need to CLOSE.
Ask yourself:
- – Are you (or your sales team) picking up the phone promptly?
- – Are you handling objections with reassurance or guarantees?
- – Are you following up with leads who don’t convert right away?
📊 PRO TIP: Train the algorithm on what you want.
Feed Google data on qualified leads — not just any call or form fill.
The more “good” data it gets, the better it performs.
So start tracking qualified leads early.
Eventually, you’ll be able to tell Google:
“Get me more of those!”
More insights:
Are referrals enough to grow your business?
Why do you need a dedicated landing page?
Ready to GROW?
Our promise: Get READY-TO-BUY LEADS in 3 weeks, or we work for free